This flagship community fund, which aimed to provide people with the skills and opportunities to succeed in life, distributed over £10m to not-for-profit organisations in disadvantaged communities across the UK and Ireland over 4 years. We were instrumental in the launch, delivering a campaign which trended in the top 10 on Twitter in the UK – a major cause of excitement in the studio! We also project managed and wrote all ongoing communications, coming up with fresh ideas to: promote a new round of funding twice a year; engage the public in voting for the causes that mattered most to them and celebrate the winning projects via social media, press and email.